The Strategic Communication Management class offers students a new way to deepen their understanding of communication planning and Public Relations. It is our intention to familiarize students with the main concepts in strategic communication management, to develop their practical skills for conducting research and to empower students` entrepreneurial skills, to help them understand various concepts, situations, projects, processes etc. related to communication management and to help them identify the main strategic phases and techniques used in for PR. At the end of the class, students will be able to develop a communication strategy for a diverse array of clients, ranging from NGOs, public and private institutions.