Event Management Course, an applied, hands-on experience designed for students enrolled in the PR & Advertising Master Program. This course will introduce you to the fundamental principles of event planning and execution, providing you with the necessary skills to design, manage, and implement successful events.
Throughout the course, you will explore key topics such as:
✔️ Event concept development & planning
✔️ Budgeting and sponsorship strategies
✔️ Venue selection & logistics
✔️ Branding, promotion, and audience engagement
✔️ Crisis management & risk assessment
Final Project:
As a culmination of your learning experience, you will work in teams to plan, organize, and execute a real event. This practical approach will allow you to apply your knowledge in a real-world setting, preparing you for a career in event management, PR, and brand communication.
- Course creator: Farcas Paul
This course will offer students an insight on international media landscapes. The students will get familiar with media system typologies, private versus public media outlets; the gatekeeping theory; the four theories of the press and so on
- Course creator: Szambolics Julia
The Social Psychology class invites you to explore the fascinating world of psychology, to answer questions related to the social self, social perception, stereotyping and discrimination, close relationships and attraction, attitudes and persuasion. You will have the chance to acquire basic knowledge and skills in social psychology that are useful for a better understanding of advertising and PR.
- Course creator: Anisoara Pavelea
During this course, participants will engage in a comprehensive exploration that integrates theoretical foundations with practical applications. The primary objective is to cultivate competencies requisite for conceptualizing, orchestrating, and realizing successful events . Throughout the course, learners will be afforded opportunities to contextualize acquired knowledge within authentic settings. Whether operating individually or collaboratively, students will undertake the conceptualization, planning, and execution of events. These experiential initiatives serve as conduits for translating theoretical constructs into tangible practice, thereby refining event management. Facilitated by instructional guidance and evaluative feedback, participants will navigate the complexities inherent in event execution, thereby fortifying their proficiency in events industry.
- Course creator: Farcas Paul
- Course creator: Anisoara Pavelea
- Course creator: Farcas Paul
Stages in planning and organizing an event
- Course creator: Farcas Paul
- Course creator: Anisoara Pavelea
- Course creator: Anisoara Pavelea
- Course creator: Grad Iulia
- Course creator: Podar Bogdan
- Course creator: Voina Andreea