The course is designed to provide fundamental insights into the main aspects of creativity. By attending this course, students will acquire basic knowledge and skills about creative work in PR and advertising. Using this knowledge, they will be able to apply it into any communication field. The classes are designed as dynamic and interactive. By combining lecture, group and individual activities, the students are required to permanently participate to discussions through questions, remarks or any valuable inputs.  


The course and seminar offer the students the opportunity to acquire a general theoretical framework that they can apply both in their research and in understanding and managing specific situations in the  professional life.

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The Online Advertising Course, PR Online, aims to familiarize students with the tools for promoting in the virtual environment. It is an implementation course that proposes you to put in place updated promotional and commercial communication elements in the online space. The course contributes to the training of students as specialists in online advertising, online branding and online PR.