Comunicare si Relatii Publice

The Strategic Communication Management class offers students a new way to deepen their understanding of communication planning and Public Relations. It is our intention to familiarize students with the main concepts in strategic communication management, to develop their practical skills for conducting research and to empower students` entrepreneurial skills, to help them understand various concepts, situations, projects, processes etc. related to communication management and to help them identify the main strategic phases and techniques used in for PR. At the end of the class, students will be able to develop a communication strategy for a diverse array of clients, ranging from NGOs, public and private institutions.

Public relations is today one of the most powerful techniques in the relationship of a company with its public. Public relations help companies to send clear messages to the public about its activity and establish good communications tools, inside and outside the company. Also, public relations are the process that creates and maintains the good image a company can have. Remembering these elements Public relations Tools and Techniques intends to provide students a clear overview on the field of public relations. 

This class introduces students to the fascinating world of social psychology. We rely on students' curiosity and responsibility in reading the course content, in asking questions, in researching topics related to social psychology, discussing with their collegues based on the readings and making connections between psychology, advertising, PR and other areas of interests for them. 

Social Psychology 2020