Public relations is today one of the most powerful techniques in the relationship of a company with its public. Public relations help companies to send clear messages to the public about its activity and establish good communications tools, inside and outside the company. Also, public relations are the process that creates and maintains the good image a company can have. Remembering these elements Public relations Tools and Techniques intends to provide students a clear overview on the field of public relations.
- Course creator: Farcas Paul
This class introduces students to the fascinating world of social psychology. We rely on students' curiosity and responsibility in reading the course content, in asking questions, in researching topics related to social psychology, discussing with their collegues based on the readings and making connections between psychology, advertising, PR and other areas of interests for them.
- Course creator: Anisoara Pavelea