This module provides students with basic notions and modes of reasoning specific to the social sciences. The aim of this module is to provide students with a better understanding of some important concepts used in sociology, anthropology, political science and other social sciences, to enhance their critical thinking, expand their epistemic interests, help them in preparing their dissertation research, and prepare them for their postgraduate studies.

The course introduces students to the fundamental aspects of opinion writing in journalism. It focuses on the analysis and production of opinion pieces along with some debate on the role of argumentation, persuasion, rhetoric and interpretation in the process of communication. It provides guidance and practice on how to analyze and write opinion pieces.

The course is designed to provide fundamental insights into the main concepts in advertising (branding, marketing mix, positioning, advertising strategy, and planning etc.) both theoretically and empirically. 

This course aims to adress some of the issues related to social media in contemporary society, to bring under scrutiny the types of products and campaigns specific to this particular environment and overview the social phenomena that derive from the increase in popularity of this type of media system.

This class aims to involve the students in the process of understanding the concept of non mainstream media, activism and propaganda, as well as providing them with the ability to generate specific media products.

Film Studies.pdfFilm Studies.pdf
The Film Studies course aims to provide students with sets of concepts used in both film pre-production and film analysis and the skills necessary to plan and implement short film projects.
Course objectives
  • Understanding the basic mechanisms, practices and processes of the film industry
  • Recognizing fiction and non-fiction film genres
  • Analysing the structure of films
  • Writing a pitch for a short documentary film

Course objectives and learning outcomes: The students will be able to use media analysis techniques to deconstruct media texts, to discuss meaning in relation to cultural context and the audience’s expectations, to identify and explain ideological elements and bias in media representation 

  • Analysing media institutions using the ownership, control, production and distribution model
  • Analysing media texts, professional processes and practices using ideological/Marxist analysis methods
  • Using semiotic methods and narrative analysis to deconstruct media texts
  • Using sociological analysis to discuss values, lifestyles, stereotypes, genres and formulas in media representation and correlate them with the audience’s expectations

This class aims to explain the students what online communication is, starting with plain text and ending with complex online platforms, as well as the techniques required to create online media products.