This module provides students with basic notions and modes of reasoning specific to the social sciences. The aim of this module is to provide students with a better understanding of some important concepts used in sociology, anthropology, political science and other social sciences, to enhance their critical thinking, expand their epistemic interests, help them in preparing their dissertation research, and prepare them for their postgraduate studies.
- Course creator: Bența Marius Ion
- Course creator: Hosu Ramona
The course introduces
students to the fundamental aspects of opinion writing in journalism. It focuses
on the analysis and production of opinion pieces along with some debate on the
role of argumentation, persuasion, rhetoric and interpretation in the process
of communication. It provides guidance and practice on how to analyze and write
opinion pieces.
- Manager: Hosu Ramona
- Manager: Stavar Ancuta-Eugenia
- Course creator: Neagu Arina
- Course creator: Neagu Arina
The course is designed to provide fundamental insights into the main concepts in advertising
(branding, marketing mix, positioning, advertising strategy, and planning etc.) both theoretically and
empirically.
- Course creator: Ometa Oana
This course aims to adress some of the issues related to social media in contemporary society, to bring under scrutiny the types of products and campaigns specific to this particular environment and overview the social phenomena that derive from the increase in popularity of this type of media system.
This class aims to involve the students in the process of understanding the concept of non mainstream media, activism and propaganda, as well as providing them with the ability to generate specific media products.
Course objectives
- Understanding the basic mechanisms, practices and processes of the film industry
- Recognizing fiction and non-fiction film genres
- Analysing the structure of films
- Writing a pitch for a short documentary film
Course objectives and learning outcomes: The students will be able to use media analysis techniques to deconstruct media texts, to discuss meaning in relation to cultural context and the audience’s expectations, to identify and explain ideological elements and bias in media representation
- Analysing media institutions using the ownership, control, production and distribution model
- Analysing media texts, professional processes and practices using ideological/Marxist analysis methods
- Using semiotic methods and narrative analysis to deconstruct media texts
- Using sociological analysis to discuss values, lifestyles, stereotypes, genres and formulas in media representation and correlate them with the audience’s expectations
- Manager: Almodt Remi Thomas
- Course creator: Paul Boca
- Course creator: Radu Meza
- Manager: Almodt Remi Thomas
- Course creator: Jurău Sînziana
- Course creator: Madalina Hodorog
- Course creator: Palie Larisa-Andreea
- Manager: Almodt Remi Thomas
- Manager: Andreea Mogos
- Course creator: Szilagyi Alexandra
This class aims to explain the students what online communication is, starting with plain text and ending with complex online platforms, as well as the techniques required to create online media products.