I. Course overview:

Public relations is today one of the most powerful techniques in the relationship of a company with its public. Public relations help companies to send clear messages to the public about its activity and establish good communications tools, inside and outside the company. Also, public relations are the process that creates and maintains the good image a company can have. Remembering these elements Public relations Tools and Techniques intends to provide students a clear overview on the field of public relations. 

II. Learning objectives of the course

The general objectives of the course are: 

  • Understanding the theoretical concepts of public relations

  • Analysing patterns of PR work within the organisation, in the PR agency or in the PR office or department of a company. 

  • Understanding the main types of PR trade campaigns.

  • Learning to make a PR campaign plan, combining theoretical elements with practical ones.


The course is designed to provide fundamental insights into the main concepts of research methods. By attending this course, students will acquire basic knowledge and skills about research methods. Using this knowledge, they will be able to apply it into any communication field. The classes are designed as dynamic and interactive. By combining lecture, group and individual activities, the students are required to permanently participate to discussions through questions, remarks or any valuable inputs.